Business is all about connecting with people. Building an audience and network around what you do best.
Starting out, it’s tempting to DIAY everything – to Do It All Yourself – thinking you’re saving money by not involving other people and saving time not having to brief others to delegate tasks. In fact, with some people, DIAY is their default mode as they attempt to do it all, all of the time. Juggling or jiggling? For most of us there’s a limit on how much we can keep in the air at once!
DIY is all around us these days. In hardware commercials or TV programs for everything from gardening to renovating to building a property portfolio. Happy snaps of mostly the finished article: the perfect garden, kitchen or rental property that make it all look so simple. It’s so easy to visualise how straight forward it will be with your own projects. Of course what’s missing is the blood, sweat, tears and tears that come between the great idea and its execution. We’re all so used to seeing the results of creativity and enterprise it’s easy to forget the hard work that makes it happen.
A Better Fix
The alternative to DIY is to involve other people from outside your business as skilled suppliers. An investment in community that often results in reciprocal business, suppliers are a part of your business network just like your own customers. They will mention your business in testimonials, refer you to friends and associates and may even call on you themselves. They will list you on their website, in their presentation materials, and during meetings with their own customers, and will do so willingly.
You can spend money on advertising and never really know whether it’s having any impact or not. And you can invest in working with skilled suppliers, expanding your local network and getting real people talking about your business in your local area and see immediate results. It’s up to you. Support local business – it’s a win-win.